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BMW Redesigns BMW.com Website, Changes Approach to Visitors
BMW is one of the first automotive brands worldwide to adopt an editorial approach using Google AMP technology. The new website is designed to reach a broader audience and serves as the central access point for a wide range of different topics. The subjects mainly revolve around mobility and lifestyle, ranging from brand-related content to design, innovation and performance, to areas beyond the car, such as lifestyle, culture and travel. BMW Redesigns BMW.com Website, Changes Approach to Visitors
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